Ananda Flow Yoga

Hypothesis

To design a logo for Ananda Flow Yoga (Jess Sewell) that incorporated ideas around the sanskrit word 'Ananda' (meaning 'joy') as well as visually presenting water and flow.  

Method

1. Establishing brief in discussion with Jess, including going through Pinterest boards to confirm the aesthetic.

2. Providing up to 10 concept sketches from which to refine the final logo. 

3. Title treatment development, selecting a font that was complimentary and clear. 

Results