The Money Mentor

Hypothesis

The Money Mentor (Monique Jones) was looking for a brand identity for a new financial management mentoring service that incorporated elements from an existing service brand. Monique was keen to have calligraphic elements as well as ensuring that it tailored for a predominantly female audience. 

Method

1. Provide package options to work out what Monique needed for delivery

2. 5 Concept sketches, incorporating title treatment

3. Brand identity kit 

4. Social media sizings 

Results